Rave Within A Rave

My colleague David Meerman Scott just posted one of the coolest projects I think he's done: a video in which he hopes to demonstrate the power of and principles for creating what he calls a World Wide Rave by starting one around his new book of same name. I do editorial work for David and was involved in both the book (available from Wiley on March 3) and the new e-book (in which he explains how he put the video together), and I highly recommend that anyone interested in raising the online profile of his or her organization have a look at what he's put together. Watch carefully during the first few seconds!